Selasa, 25 Februari 2014

[Q725.Ebook] Ebook Consumer Behavior in Fashion (2nd Edition), by Michael R. Solomon, Nancy Rabolt

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Consumer Behavior in Fashion (2nd Edition), by Michael R. Solomon, Nancy Rabolt

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Consumer Behavior in Fashion (2nd Edition), by Michael R. Solomon, Nancy Rabolt

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

  • Sales Rank: #201823 in Books
  • Published on: 2008-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x 1.40" w x 7.80" l, 2.70 pounds
  • Binding: Paperback
  • 600 pages

From the Back Cover

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.

Among other special features, this comprehensive text:

  • Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
  • Relates consumer behavior concepts specifically to fashion products and processes
  • Integrates the rapidly-evolving domain of fashion e-commerce
  • Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
  • Includes both a marketing and consumer approach to the business of fashion
  • Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
  • Includes a chapter on consumer protection by business, government, and independent agencies

About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

San Francisco State University

Excerpt. © Reprinted by permission. All rights reserved.

Our fascination with the everyday activities of people inspired us to write this book. The field of consumer behavior is the study of how our world is influenced by the actions of marketers and, at the same time, how marketers are influenced by us. At times fashion is created and dictated to consumers by retailers and influentials: consider the "What's In and What's Out" sections of fashion magazines! On the other hand, we see retailers and manufacturers struggling to predict what we will want to buy six months from now. Fashion forecasting is, in a sense, a science; but it's more of an art, and many successful marketing gurus have missed the boat on more than one fashion phenomenon.

Fashion is a driving force that shapes the way we live—it influences our apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture and one that is ever changing. Fashion touches most of us on a continual basis. We may be unaware of the introduction of a new fashion, but all of a sudden our eyeglasses, clothes, shoes, and even kitchen appliances start to look dated and old-fashioned. Looking back through old pictures and watching old TV shows, by sharp contrast, brings current fashion into view. Like a fish immersed in water, we are often unaware of our everchanging environment. The fashion industry has always been dynamic and fast-moving, but it faces an even greater rate of change in the new millennium." Consumers will find themselves buying fashion in many new ways in the future, including via the Internet. Information and technology will take on new importance. We already see the beginning of customized apparel for the masses. These changes will affect how we buy fashion and how we react to the marketplace.

In many classes students are passive observers learning about topics that affect them indirectly. But fashion concepts affect us directly, especially our students who work in retail and who sell fashion. They are the experts on what's in and what's out, and they are keenly aware of changes that occur on a continual basis—the lifeblood of the fashion industry. Students should have no trouble supplying their own up-to-the-minute examples to support many of the concepts they will read about in this book. Research and Consumer Focus

Results of many research studies are used throughout this text to illustrate marketing and consumer behavior theories and concepts as applied to fashion and to further the reader's understanding of how fashion shapes the everyday world of consumers. A marketing perspective is used, with the goal of understanding why consumers behave as they do and how to identify their needs, with the ultimate goal of maximizing company profits. However, it is also important not to forget the impact the marketplace has on the consumer. Therefore, a perspective of the consumer's well-being is also presented throughout this book. We believe that students going into retailing and marketing need to enter the field with a humanitarian perspective. Who looks out for the consumer's well-being and for that of the environment today? Laws are established to protect consumers—maybe more than they want sometimes, and maybe more than business wants also. Chapter 14, "Ethics, Social Responsibility, and Environmental Issues," and chapter 15, "The Role of Government and Business in Consumer Protection,' especially address the effects of marketing on the consumer. They review laws and practices that watch out for the consumer, that help prevent abuse by businesses, and that provide information and help to the consumer.

Many research opportunities for students are listed in the discussion section at the end of each chapter. Some former student project results are given in this book; we hope to have more in the future! Acknowledgments

Many colleagues have made significant contributions to this book. We are grateful for the many helpful comments provided by the peer reviewers: Hanna Hall, Kent State University; Linda Welters, University of Rhode Island; Margaret Rucker, University of California, Davis; Tammy Kinley, University of North Texas; and Kimberly Miller, University of Kentucky.

Thanks go to the professional editors at Prentice Hall for all their help in procuring permissions for the artwork and handling the myriad details involved in turning a manuscript into a book.

Also, thanks to our students, who have been a prime source of inspiration, examples, and feedback. The satisfaction derived from teaching was a prime motivation for the writing of this book.

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0 of 0 people found the following review helpful.
Book Arrived In Poor Condition: Content Is Fine Otherwise
By Vanessa
Note: This review is based on the condition I received it upon. The book arrived with the binding detached from the book.
My advice to anyone who rents textbook: PLEASE try to select a textbook based on better condition instead of a cheaper price. The cheaper, the poorer condition the book will be when you receive it. I will post pictures for proof.

0 of 0 people found the following review helpful.
Good Book
By Melissa Hutton
This book is well written and interesting. It explains the drive behind why and what people buy, important for any designer.

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Textbook like
By Ileke
Huge and very complete, but not so easy reading, more like a support book, I'm using it for my thesis.

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Jumat, 21 Februari 2014

[F503.Ebook] Ebook Fodor's Peru: with Machu Picchu, the Inca Trail, and Side Trips to Bolivia (Full-color Travel Guide), by Molly Moker

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Fodor's Peru: with Machu Picchu, the Inca Trail, and Side Trips to Bolivia (Full-color Travel Guide), by Molly Moker

  • Sales Rank: #13220212 in Books
  • Published on: 2011-05-17
  • Binding: Paperback

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Sabtu, 15 Februari 2014

[N625.Ebook] Free PDF Engaging Language Learners through Technology Integration: Theory, Applications, and Outcomes, by Shuai Li

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Engaging Language Learners through Technology Integration: Theory, Applications, and Outcomes, by Shuai Li

Web 2.0 technologies, open source software platforms, and mobile applications have transformed teaching and learning of second and foreign languages. Language teaching has transitioned from a teacher-centered approach to a student-centered approach through the use of Computer-Assisted Language Learning (CALL) and new teaching approaches.

Engaging Language Learners through Technology Integration: Theory, Applications, and Outcomes provides empirical studies on theoretical issues and outcomes in regards to the integration of innovative technology into language teaching and learning. This reference wok discusses empirical findings and innovative research using software and applications that engage learners and promote successful learning, essential tools for educational researchers, instructional technologists, K-20 language teachers, faculty in higher education, curriculum specialists, and researchers.

  • Sales Rank: #6519343 in Books
  • Published on: 2014-06-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .88" w x 8.50" l,
  • Binding: Hardcover
  • 368 pages

About the Author
Shuai Li is an Assistant Professor of Chinese at Georgia State University. He is the direct of GSUs Chinese program in the Department of Modern and Classical Languages. His research interests include interlanguage pragmatics, Chinese as a second language acquisition, computer-assisted language teaching and learning, and business Chinese instruction. His research papers have appeared in Language Learning, Modern Language Journal, Pragmatics and Cognition, Chinese as a Second Language Acquisition Research, and Journal of Chinese Language Teachers Association.

Peter B. Swanson is an Associate Professor of Foreign Language Education at Georgia State University. He is the Director of Graduate Studies in the Department of Modern and Classical Languages and also serves as the Director of the Foreign Language Teacher Preparation Program. His two strands of research focus on (1) the assessment and the integration of technology into instruction and (2) the recruitment and retention of language teachers. He has authored dozens of publications, and his latest book, Identifying and recruiting language teachers: A research-based approach advances an empirical approach to determining the personality patterns of language teachers and methods for recruiting such talented individuals into the profession.

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Rabu, 12 Februari 2014

[V372.Ebook] PDF Ebook Systematic Sequential Phonics They Use: For Beginning Readers of All Ages, by Patricia M. Cunningham

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Systematic Sequential Phonics They Use: For Beginning Readers of All Ages, by Patricia M. Cunningham

Facilitate fun and functional phonics instruction using Systematic Sequential Phonics They Use for grades 1–5! This 208-page book helps beginning readers of any age learn phonics through the Word Wall and Making Words activities. This helpful classroom resource supports the Four-Blocks® Literacy Model and is an excellent addition to any classroom. The book includes review activities, take-home word walls, reproducibles, and word lists.

  • Sales Rank: #114103 in Books
  • Brand: Carson Dellosa
  • Model: CD-2409
  • Published on: 2000-09-01
  • Released on: 2000-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .50" w x 8.50" l, 1.12 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Matching words wall chart for classrooms
  • A great resource activity for students
  • Designed for Systematic Sequential Phonics
  • Perfect for kids of any age

About the Author
Pat Cunningham is a professor of education at Wake Forest University in Winston-Salem, North Carolina. Pat has taught first grade, fourth grade, and remedial reading and has over 30 years of teaching experience. She is involved in staff development with teachers and administrators across the United States. Pat was inducted into the International Reading Association’s Reading Hall of Fame in 2002.

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A Workbook for Arguments, Second Edition: A Complete Course in Critical Thinking, by David R. Morrow, Anthony Weston

A Workbook for Arguments builds on Anthony Weston’s A Rulebook for Arguments to provide a complete textbook for a course in critical thinking or informal logic. The second edition adds:

  • Updated and improved homework exercises—nearly one third are new—to ensure that the examples continue to resonate with students.
  • Increased coverage of scientific reasoning, demonstrating how scientific reasoning dovetails with critical thinking more generally
  • Two new activities in which students analyze arguments in their original form, as provided in brief selections from the original texts.
This edition continues to include
  • The entire text of Rulebook, supplemented with extensive explanations and exercises.
  • Homework exercises adapted from a wide range of arguments in a wide variety of sources.
  • Practical advice to help students succeed.
  • Model answers to odd-numbered problems, including commentaries on the strengths and weaknesses of selected sample answers and further discussion of some of the substantive intellectual, philosophical, or ethical issues they raise.
  • Detailed instructions for in-class activities and take-home assignments.
  • An appendix on mapping arguments, giving students a solid introduction to this vital skill in constructing complex and multi-step arguments and evaluating them.

  • Sales Rank: #60322 in Books
  • Published on: 2015-11-01
  • Original language: English
  • Dimensions: 8.75" h x 6.75" w x 1.00" l, 1.80 pounds
  • Binding: Paperback
  • 520 pages

Review
Comments on the first edition: "Quite simply, one of the best critical-thinking texts I have read. Unlike many critical-thinking books, there is a particular and efficacious focus on helping the reader write an argumentative essay. . . . There are over sixty exercise sets, not one of which is frivolous. The model responses are typically excellent, some providing both weak and strong examples for answers, and the answers are often followed by commentary. . . . The expository clarity is as good as it gets." —Chris Jackson, Teaching Philosophy

About the Author
David R. Morrow is Visiting Fellow at the Institute for Philosophy and Public Policy at George Mason University.

Anthony Weston is Professor of Philosophy and Environmental Studies at Elon University.

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0 of 0 people found the following review helpful.
Five Stars
By Nate Noorlander
Excellent workbook. Challenging and educational for my students.

0 of 0 people found the following review helpful.
Five Stars
By ShelleyK
Just as described

0 of 5 people found the following review helpful.
Five Stars
By Kevin Chaplin
The book was delivered as described

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Kamis, 06 Februari 2014

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I Want to Be a Mathematician: An Automathography in Three Parts (Maa Spectrum Series), by Paul R. Halmos

"I Want To Be A Mathematician" is an account of the author's life as a mathematician. It tells us what it is like to be a mathematician and to do mathematics. It will be read with interest and enjoyment by those in mathematics and by those who might want to know what mathematicians and mathematical careers are like. Paul Halmos is well-known for his research in ergodic theory, and measure theory. He is one of the most widely read mathematical expositors in the world.

  • Sales Rank: #1301554 in Books
  • Brand: Brand: Mathematical Association of America (MAA)
  • Published on: 1988-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.00" w x 1.00" l,
  • Binding: Paperback
  • 442 pages
Features
  • Used Book in Good Condition

Review
Halmos... an outstanding research mathematician, and a great expositor whose writing is not only clear, but a delight to read. --Melvin Henricksen, Historia Mathematica

A frank, personal, witty commentary on mathematicians and mathematics by one of the most influential mathematicians of our time --Henry Helson, Mathematical Reviews

A truly unique book, which nobody but Paul Halmos could have written. I think it will be a classic. --Constance Reid

About the Author
Paul Halmos received his B.S., M.S., and Ph.D. at the University of Illinois, writing his dissertation under the direction of J. L. Doob. After a period at the Institute for Advanced Study (IAS), Princeton, where he was assistant to John von Neumann (1940-42), he returned briefly to Illinois. Since then he has held faculty positions at the following universities: Illinois, Syracuse, Chicago, Michigan (Ann Arbor), Hawaii, California (Santa Barbara), Indiana, and Santa Clara, where he became professor emeritus in 1995. He has held visiting appointments at Harvard, Tulane, Montevideo, Miami (Florida), California (Berkeley), Washington (Seattle), Edinburgh, Chiao Tung (Taiwan), and Western Australia, as well as several visits to the IAS. He has written over 100 research papers and many reviews in his principal research fields of operator theory, algebraic logic, and ergodic theory, with additional work in topological groups, probability, statistics, and Boolean algebras. Honors have included a Guggenheim Fellowship, membership in the Royal Society of Edinburgh and the Hungarian Academy of Sciences, and honorary doctorates from St. Andrews, DePauw, Waterloo, and Kalamazoo. Widely known as an editor, in addition to his years of editing the American Mathematical Monthly, Paul Halmos has held similar positions with Mathematical Reviews, the Proceedings of the American Mathematical Society, the Journal fur die Reine und Angewandte Mathematik (Crelle's Journal), Mathematical Spectrum, the Indiana Journal of Mathematics, as well as the Ergebniße der Mathematik, the Undergraduate Texts series, the Graduate Texts series and the Problem Books series for Springer-Verlag.

Most helpful customer reviews

8 of 8 people found the following review helpful.
What I was
By Mike W
Halmos was an excellent expositor of mathematics, and this book is an excellent exposition about being a mathematician. At the end, Paul Halmos admits that he still wants to be a mathematician after decades of having been one; one interpretation of this is that one cannot ever stop trying to grow mathematically if one wants to call oneself a mathematician. As a mathematician myself (albeit at a much lower level than Halmos), this seems to me to be about right.
Halmos' life as a mathematician is fascinating. From his student days when he toyed with being a philosopher through his career as a top-level researcher to his later years when he concentrated more on being an editor, it is hard to put the book down.
There is very little in here about Halmos' personal life, which he makes clear in his introduction. For example, he had two wives, but he rarely mentions either of them, and it comes as a surprise when he casually mentions his wife with regard to one of several long trips that he made in his working life.
For me, the obvious comparison is to Hardy's ``A Mathematician's Apology", which I found patronizing and unreadable. (Hardy suggests that if you are not outstanding at something, you should not do it- although perhaps not intentional, this is a bit insulting to those mathematicians who are less accomplished than he is.)
Halmos' can be nasty and arrogant, but his humor makes up for that to a large extent.
An example of his arrogance is when he says that training new PhD's is something every mathematician has to do; which is clearly false, at least in the USA. He later mitigates this by pointing out that there are mathematics departments at (undergraduate) liberal arts schools with a better approach to being mathematicians than some of the research institutions, thereby implicitly acknowledging that being a mathematician does not necessarily imply training PhD's directly.
I highly recommend this book to anyone thinking about being a mathematician, as well as to those who already are.

16 of 16 people found the following review helpful.
Thank you Mr. Halmos, for having wanted to be a mathematician...
By Emre Sevinc
I don't think my words of praise would do justice to this wonderful book. Halmos has strong opinions almost about everything and the way he talks about his examples are very wise. You don't need to be a would-be mathematician to enjoy the book. If you have ever wondered or invested some time in the world of mathematics, science and academia, Halmos provides you a very good account. If you are more than interested in math or maybe thinking about pursuing a Ph.D. this book will be much more valuable for you.

There are so many parts to be quoted from the book but I prefer to start a Wikiquote page for Halmos and pour sentences there. Halmos may not be one of the greats (according to his words) such as Euler, Gauss, Riemann, etc. but he is probably the greatest writer of such books.

All along the book I had a feeling: it was more like a frank and witty dialogue between me and the great mathematician (and lecturer) who had been there and done that. I kept on asking questions and Halmos kept on giving answers.

Thank you Mr. Halmos, for having wanted to be a mathematician, having been one of the best and having written such a nice book on what it was all about.

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Minggu, 02 Februari 2014

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  • Sales Rank: #2707369 in Books
  • Published on: 1987
  • Ingredients: Example Ingredients
  • Format: Import
  • Number of items: 1
  • Binding: Hardcover
  • 512 pages

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Zen & The Transversality of Pureness (Zen Supremacy) (Volume 4), by Daniel Marques

This book is part of a Series entitled “Zen Supremacy” which includes the following topics: The Spiritual Identity; The Acknowledgement of God; The Perception of Happiness; The Transversality of Pureness; The Achievement of Immortality. This Series promotes a study of these subjects in their relation to Zen Philosophy and the content is supported by more than 20 years practicing Zen meditation and its application to modern life, as well as studying the different perspectives described and applied by Buddhism and its branches in India, Tibet, Japan and China. It is in this last country that, by experiencing the life and habits of the monks inside one of their own Temples, the acknowledgement of all the previous studies with different followers of Buddhism starts making its connection in an approach going beyond them. More precisely, it is when observing the difficulties that even those monks have in understanding and explaining the meaning of Zen and its application to life that the need for this book started making sense. Zen is a path, not an end, and even though many followers of Buddhism may have a certain acknowledgment allowing some light into the subject, it is difficult to find a person that can clearly describe it to others beyond his personal experience. Many would say that Zen is a lonely path that cannot be described but only achieved through the development of the conscience and, even though this may be true, the ones that feel difficulties in their spiritual journey still need some guidance so that they may continue on their own. It’s for this reason that millions of spiritual followers seek for Teachers or Books that can help them and it’s for this same reason that the Author has found himself many times explaining to students of Zen Buddhism what their Books and Teachers couldn’t. Nevertheless, because the author has spent all his life, since a very early age, studying different religious believes from all over the world, this book doesn’t wish to promote Zen philosophy in particular or Buddhism is general, but instead allow a better understanding on how the practice of Zen can help anyone in daily life, including in the understanding of different spiritual philosophies and religions. This is a book out of the box, combining the interpretation of Zen with many others, so that the reader may break free from the attachments of false teachings, confusion and delusional theories; and, doesn’t wish to represent any Buddhist Philosophy in particular, although may actually help interpreting any of them. This, and the other books of the same Series must be read, above all, as a spiritual perspective with a multitude of applications, understandings and combinations, because Zen is not a dogma but a life-style promoting all life. Zen is a never-ending cycle of spiritual transformation towards enlightenment.

  • Published on: 2013-01-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .12" w x 6.00" l, .19 pounds
  • Binding: Paperback
  • 52 pages

About the Author
Daniel Marques is a Bestselling Author, Polymath and Researcher.

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I understand your reading are they short cause the obtuse society? I will continue to read but how do I contact you time is near

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